CRM CAMPAIGN MANAGER DENMARK – MARIA CASINO
Location: Wimbledon, UK
Reports to: Head of Customer Loyalty & Sales
Department: Commercial
Hours of work: 0900-1800 Monday-Friday
Role description
A central role in the CRM department which manages Maria Casino’s customer base in Denmark with an aim to increase revenues and ensuring long term value by retaining and engaging our customers.
The role-holder will manage various elements of CRM, including budget ownership and planning and will hold primary responsibility for executing the communications to the customer base. It offers an excellent opportunity for the right candidate to work with one of the most important markets for Maria Casino and build an exceptional platform of knowledge and understanding of campaign management.
Working with multiple stakeholders to deliver insight driven relationship marketing, the candidate needs a strong understanding, experience or education in direct marketing with a preferred knowledge of mining insight, building and executing campaigns and evaluating the results.
Key accountabilities of this role are
•Adapt the global Maria Casino CRM plan to the Danish market and expand to include locally relevant initiatives to ensure engagement, responsiveness and to help grow customer lifetime value
•Develop and deliver local personalised / targeted campaigns using relevant customer channels such as email, SMS, push notifications and Social Media.
•Implement segmented CRM campaigns for activation, retention and reactivation of existing customer base across Casino, Soft Games and Bingo. Cross-sell and up-sell gambling products to existing database using relevant customer channels
•Co-ordinate below the line marketing activities by liaising with product teams, briefing data, copy and graphic requirements, setting up related bonuses and testing customer response mechanisms through the CRM interface.
•Planning local quarterly Maria Casino CRM plans in collaboration with the Danish Marketing team.
•Deliver regular reporting and analysis.
•Own local CRM budget and secure positive ROI in all local CRM initiatives.
•Provide support, best practice process guidance and training to other peers.
•Act as a central point-of-contact for local requests and support.
•Optimising communication with the customer with a focus on maximising reach, open rate and click-through rate.
•Analyse and monitor the local market: competition, customer insight and trends
We're looking for someone with the following skills, knowledge and experience
•Preferably an academic background in marketing.
•Native level Danish language skills and English is essential.
•Desire to work in a challenging, passionate and rewarding environment.
•Good understanding of implementing, driving and managing complex multi-channel campaigns.
•Sound analytical, problem solving, planning, interpersonal and organizational skills.
•A keen interest and knowledge in Online Gambling would be advantageous but not a requirement.
•Excellent communication and time management skills with the ability to multi-task and prioritise.
•Attention to details and an inherent ability to focus on optimisation.
•1-2 years of experience in direct marketing, CRM or executing customer communication campaigns - desirable.
•Prior experience in the betting industry is not mandatory, however the candidate should have experience in marketing to a consumer base.
Education / Qualifications / Professional Certificates
•University degree preferred
Application process
Ask for a short web form
Please add a covering letter explaining your motivations for applying and your salary expectations Our recruitment team will be in touch shortly
Benefits
Unibet’s London office is based in Wimbledon, famous for the world’s greatest tennis tournament and only 15 minutes from the heart of the capital. In Wimbledon you’ll find fantastic restaurants and shops, as well as the vast green space of Wimbledon Common. We’re right next to Wimbledon station so you can reach us by train, tube or tram. We also have a bike store and changing facilities for cyclists and a (limited) car park for drivers.
Over two hundred and eighty expert staff are based in our Wimbledon office, performing a wide range of roles and functions including; marketers, developers, project managers, strategists, finance and HR specialists and many more. We occupy two floors in an open plan environment and we’re proud to represent a diverse range of nationalities and cultures.
Like all of our locations, Wimbledon is a friendly and welcoming office. Staff have access to a wide range of coffee machines, fusball, pool and poker tables, and all the latest gaming consoles. Our entertainment committee organise regular staff events and you’ll have the opportunity to join various sports teams and groups. Football, poker and squash are very popular at the moment! Many staff also take advantage of Unibet’s wellbeing allowance, a personal contribution for you to use towards a health club membership or course of your choice. Check out the fantastic range of benefits available to our London staff on the right.
We're proud to be ranked by Great Place to Work as one of the top 50 workplaces in the UK in 2015 and have come 4th in Glassdoor’s work life balance 2015. We look forward to welcoming you to Wimbledon. We like to think that we’re passionate, friendly and expert and we hope that you’ll join right in.
25 days paid holidays
Life Assurance
Private medical insurance
Income protection
Childcare vouchers
Cycle to work scheme
Free eye tests
Free fruit and great coffee in the office every day
£200 a year wellbeing allowance
Regular social events and an annual trip to Wimbledon tennis
Excellent Learning and Development opportunities
8% matched pension contribution
Unique Unibet rewards with amazing savings at many high street stores
Local Wimbledon discounts
Location: Wimbledon, UK
Reports to: Head of Customer Loyalty & Sales
Department: Commercial
Hours of work: 0900-1800 Monday-Friday
Role description
A central role in the CRM department which manages Maria Casino’s customer base in Denmark with an aim to increase revenues and ensuring long term value by retaining and engaging our customers.
The role-holder will manage various elements of CRM, including budget ownership and planning and will hold primary responsibility for executing the communications to the customer base. It offers an excellent opportunity for the right candidate to work with one of the most important markets for Maria Casino and build an exceptional platform of knowledge and understanding of campaign management.
Working with multiple stakeholders to deliver insight driven relationship marketing, the candidate needs a strong understanding, experience or education in direct marketing with a preferred knowledge of mining insight, building and executing campaigns and evaluating the results.
Key accountabilities of this role are
•Adapt the global Maria Casino CRM plan to the Danish market and expand to include locally relevant initiatives to ensure engagement, responsiveness and to help grow customer lifetime value
•Develop and deliver local personalised / targeted campaigns using relevant customer channels such as email, SMS, push notifications and Social Media.
•Implement segmented CRM campaigns for activation, retention and reactivation of existing customer base across Casino, Soft Games and Bingo. Cross-sell and up-sell gambling products to existing database using relevant customer channels
•Co-ordinate below the line marketing activities by liaising with product teams, briefing data, copy and graphic requirements, setting up related bonuses and testing customer response mechanisms through the CRM interface.
•Planning local quarterly Maria Casino CRM plans in collaboration with the Danish Marketing team.
•Deliver regular reporting and analysis.
•Own local CRM budget and secure positive ROI in all local CRM initiatives.
•Provide support, best practice process guidance and training to other peers.
•Act as a central point-of-contact for local requests and support.
•Optimising communication with the customer with a focus on maximising reach, open rate and click-through rate.
•Analyse and monitor the local market: competition, customer insight and trends
We're looking for someone with the following skills, knowledge and experience
•Preferably an academic background in marketing.
•Native level Danish language skills and English is essential.
•Desire to work in a challenging, passionate and rewarding environment.
•Good understanding of implementing, driving and managing complex multi-channel campaigns.
•Sound analytical, problem solving, planning, interpersonal and organizational skills.
•A keen interest and knowledge in Online Gambling would be advantageous but not a requirement.
•Excellent communication and time management skills with the ability to multi-task and prioritise.
•Attention to details and an inherent ability to focus on optimisation.
•1-2 years of experience in direct marketing, CRM or executing customer communication campaigns - desirable.
•Prior experience in the betting industry is not mandatory, however the candidate should have experience in marketing to a consumer base.
Education / Qualifications / Professional Certificates
•University degree preferred
Application process
Ask for a short web form
Please add a covering letter explaining your motivations for applying and your salary expectations Our recruitment team will be in touch shortly
Benefits
Unibet’s London office is based in Wimbledon, famous for the world’s greatest tennis tournament and only 15 minutes from the heart of the capital. In Wimbledon you’ll find fantastic restaurants and shops, as well as the vast green space of Wimbledon Common. We’re right next to Wimbledon station so you can reach us by train, tube or tram. We also have a bike store and changing facilities for cyclists and a (limited) car park for drivers.
Over two hundred and eighty expert staff are based in our Wimbledon office, performing a wide range of roles and functions including; marketers, developers, project managers, strategists, finance and HR specialists and many more. We occupy two floors in an open plan environment and we’re proud to represent a diverse range of nationalities and cultures.
Like all of our locations, Wimbledon is a friendly and welcoming office. Staff have access to a wide range of coffee machines, fusball, pool and poker tables, and all the latest gaming consoles. Our entertainment committee organise regular staff events and you’ll have the opportunity to join various sports teams and groups. Football, poker and squash are very popular at the moment! Many staff also take advantage of Unibet’s wellbeing allowance, a personal contribution for you to use towards a health club membership or course of your choice. Check out the fantastic range of benefits available to our London staff on the right.
We're proud to be ranked by Great Place to Work as one of the top 50 workplaces in the UK in 2015 and have come 4th in Glassdoor’s work life balance 2015. We look forward to welcoming you to Wimbledon. We like to think that we’re passionate, friendly and expert and we hope that you’ll join right in.
25 days paid holidays
Life Assurance
Private medical insurance
Income protection
Childcare vouchers
Cycle to work scheme
Free eye tests
Free fruit and great coffee in the office every day
£200 a year wellbeing allowance
Regular social events and an annual trip to Wimbledon tennis
Excellent Learning and Development opportunities
8% matched pension contribution
Unique Unibet rewards with amazing savings at many high street stores
Local Wimbledon discounts