{"id":888,"date":"2022-06-10T15:30:12","date_gmt":"2022-06-10T13:30:12","guid":{"rendered":"https:\/\/casino.betxpert.com\/?p=888"},"modified":"2022-06-10T15:31:18","modified_gmt":"2022-06-10T13:31:18","slug":"roed25-vinder-reklamepris-for-franzi-kampagne","status":"publish","type":"post","link":"https:\/\/casino.betxpert.com\/roed25-vinder-reklamepris-for-franzi-kampagne","title":{"rendered":"R\u00f8d25 vinder reklamepris for Franzi-kampagne"},"content":{"rendered":"\n

Franzi25-kampagnen med den folkek\u00e6re Peter Fr\u00f6din som tysk schlagerstjerne har v\u00e6ret en stor succes for det danske online casino R\u00f8d25 og de har netop vundet den prestigefyldte pris \u00b4Branded Content over tid\u00b4 ved Danish Digital Awards. Med Franzi fik vist R\u00f8d25 vist at de skiller sig ud fra m\u00e6ngden og det passede perfekt til casinoets budskab om, at det skal v\u00e6re sjovt at spille.<\/p>\n\n\n\n

Danmarks sjoveste spilfamilie<\/h2>\n\n\n\n

Franzi dukkede f\u00f8rste gang frem tilbage i juli 2019 og er i den grad still going strong med masser af \u00f8reh\u00e6ngende schlager-hits, sjove musikvideoer og endda en live-optr\u00e6den er det ogs\u00e5 blevet til fra kult-sangeren.<\/p>\n\n\n\n

R\u00f8d25 har ikke samme reklamebudget som mange af de \u00f8vrige online casinoer<\/a> p\u00e5 markedet og de m\u00e5tte derfor satse p\u00e5 de sociale medier (Facebook og Instagram prim\u00e6rt) som kampagnens v\u00e6sentligste medieplatform. Det m\u00e5 siges at v\u00e6re lykkes, da sangene er blevet flittigt delt p\u00e5 bl.a Facebook.<\/p>\n\n\n\n

Franzi25-kampagnen havde et totalt mediebudget p\u00e5 ca. 500.000 kr. over 33 m\u00e5neder. Franzi form\u00e5ede ogs\u00e5 at forene spilselskabet 25syv\u00b4s brands, Bet25 (sportsv\u00e6ddem\u00e5l), R\u00f8d25 og CasinoGo (casino) og Derby25 (hestev\u00e6ddel\u00f8b).<\/p>\n\n\n\n

\n

Med Franzi25-kampagnen har 25syv opn\u00e5et:<\/h3>\n\n\n\n
  • En stigning i brutto-indtjeningen p\u00e5 tv\u00e6rs af brands p\u00e5 86%<\/li>
  • En stigning i kundebasen (antal nye\/aktive) p\u00e5 78%<\/li>
  • Kampagnen n\u00e5r \u00e5rligt ud til 1.885.640 unikke danskere<\/li>
  • 1,6 millioner opslagsinteraktioner (reaktioner, kommentarer, delinger, likes)<\/li>
  • P\u00e5 Spotify, iTunes og Apple Music blev Franzi25\u2019s musik afspillet hele 1.062.730 gange<\/li>
  • P\u00e5 YouTube blev musikvideoerne afspillet mere end 600.000 gange<\/li>
  • Der er oprettet en Franzi25-fangruppe, der har 11.044 f\u00f8lgere<\/li><\/ul>\n<\/div>\n\n\n\n

    Danskerne kan ikke f\u00e5 nok af Franzi25<\/h2>\n\n\n\n

    Selvom det er sjov og ballade, s\u00e5 er det store smil, den dansk-tyske lingo og de catchy sange uimodst\u00e5elige. Franzi er fest og gl\u00e6de og det rammer rent ind hos danskerne. Is\u00e6r julesangen \u00b4Guten X-Mas\u00b4 er allerede blevet en klassiker, mens Franzi25 ogs\u00e5 er kongen af afterski med sing-along hittet \u00b4Kaiserwetter\u00b4.<\/p>\n\n\n\n

    Mange danskere vil gerne komme helt t\u00e6t p\u00e5 Franzi25 og der kommer j\u00e6vnligt anmodninger fra barer og restauranter, som gerne vil booke Franzi25 til live optr\u00e6dener, mens radiostationerne har efterspurgt Franzi25-sangene for at kunne opfylde de mange lytter\u00f8nsker. Og der er stigende eftersp\u00f8rgslen p\u00e5 Franzi25-merchandise.<\/p>\n\n\n\n

    Franzi25 f\u00e5r Danish Digital Awards-pris<\/h2>\n\n\n\n

    Ved \u00e5rets Danish Digital Awards med blev 25Syvs kampagne k\u00e5ret til vinderen af prisen \u00b4Branded Content over tid\u00b4.<\/p>\n\n\n\n

    Det er med den begrundelse, at det er lykkes at skabe et brandunivers, hvis format har vist sig at fungere ekseptionelt godt over tid. Det brandede content har en relevans, der er st\u00f8rre end reklame. Det er et produkt i sig selv! Konceptet er spot on p\u00e5 m\u00e5lgruppen, og kan leve p\u00e5 tv\u00e6rs af platforme. Det er branded content af h\u00f8j produktionsv\u00e6rdi. Det er modigt, og en hyldest til den gode fort\u00e6lling. En \u00e6gte tidsl\u00f8s evergreen.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Franzi25-kampagnen med den folkek\u00e6re Peter Fr\u00f6din som tysk schlagerstjerne har v\u00e6ret en stor succes for det danske online casino R\u00f8d25 og de har netop vundet den prestigefyldte pris \u00b4Branded Content over tid\u00b4 ved Danish Digital Awards. Med Franzi fik vist R\u00f8d25 vist at de skiller sig ud fra m\u00e6ngden og det passede perfekt til casinoets budskab…<\/p>\n","protected":false},"author":1,"featured_media":891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheder"],"acf":[],"yoast_head":"\nR\u00f8d25 vinder reklamepris for Franzi-kampagne med Peter Fr\u00f6din<\/title>\n<meta name=\"description\" content=\"Franzi25-kampagnen med den folkek\u00e6re Peter Fr\u00f6din som tysk schlagerstjerne har v\u00e6ret en stor succes for det danske online casino R\u00f8d25\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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